Signature Homes wanted imagery created around their four company values (which they call ‘standards’). These needed to be contemporary and have visual impact, as they are an integral part of every aspect of Signature’s ethos. Personal Ownership, Team, Communication and Continuous Improvement are the backbone of the company, and are displayed in all franchises – so needed to be punchy and memorable.
These new standards were officially launched at their annual national conference, and came with posters, cups, memo cubes and fold-out booklets for each branch to display in their offices.
The zig-zag, fold-out booklet is custom designed to fit nicely in the palm of your hand. Magnets are inserted between two pieces of card, keeping it nicely closed. One side pulls out to show the standards on each panel and on the reverse panel there is an in-depth explanation on each one.
