CLIENT: The Seafood Collective PROJECT: Store Opening Campaign ROLE: Design DELIVERABLES: Menu, Posters, OOH
The Seafood Collective were opening their first ever restaurant located in Albany and wanted to get customers in the door by launching a ‘Grand Store Opening Promotion’. This is a very up market seafood eatery, not like your ordinary ‘fish and chip’ local, so it needed a broader campaign across many media platforms to reach as many people as possible. To achieve this I designed contemporary visuals for bus shelter ad shells and billboards, situated close to the store. Poster space was secured at the local Massey University in the popular student quad as well as a ‘Monthly Special’ poster. There were street talkers and table talkers in store showcasing a really delicious Store Opening Special called the ‘Taster For Two Deal’.
A print and letterbox distribution campaign was of course a no brainer, making sure to hit all local residential households. To target the entire Albany business community we canvased all offices with great success, using a branded promotional team with ‘special deal’ flyers to hand out. This let the locals who work in the area know that there was a new place to go in town. It was well received by all the lovers of New Zealand seafood and resulted in a very happy client with customers flooding through the door.
