CLIENT: Frequency PROJECT: Company Values & Profile ROLE: Design & Concept DELIVERABLES: Printed Booklet & Posters
Frequency is a project management company, based in New Zealand. My role was to keep the brand innovative and consistent. I created all marketing collateral and updated social media channels.
One of the main undertakings was to fine-tune the company values, along with a vision and mission statement. I worked alongside the managing partner to create these. Frequency have an outgoing culture, that encourages their staff to be adventurous. This was the driving force behind the imagery, of people outdoors and pushing themselves to their limit. Their vision is to deliver infrastructure and capital works solutions today that meet the needs of the next generation.
Secondly, a company profile was designed and sent out to potential clients. This showed what the business had to offer, whilst strongly presenting the company values. The profile was in black and white with dashes of the green from the brand palette, with only the values in full colour for maximum impact.
The square portfolio was printed on an uncoated matt stock, with a thicker, matt laminated cover to look corporate and sophisticated.
