ELTROXIN is used to treat hypothyroidism, a condition where the thyroid gland doesn’t produce enough thyroxine, a crucial hormone regulating metabolism.
The task was to revitalise the ELTROXIN brand. The client sought a more impactful, meaningful design to replace the delicate, outdated look. To achieve this, I crafted a new logo and brand identity.
The interlocking arrows symbolise both heritage and innovation. Their heart shape conveys care and compassion, while their formation into a butterfly evokes the thyroid gland.
