ELTROXIN is used to treat hypothyroidism, a condition where the thyroid gland doesn’t produce enough thyroxine, a crucial hormone regulating metabolism.
The task was to revitalise the ELTROXIN brand. The client sought a more impactful, meaningful design to replace the delicate, outdated look. To achieve this, I crafted a new logo and brand identity, with a full suite of imagery and assets to suit.
For the logo, the interlocking arrows symbolise both heritage and innovation – moving forward, while being grounded in the past. The heart shape conveys care and compassion, and form the shape of a butterfly which represents the thyroid gland.
