Giraffe Scaffolding were a newly established New Zealand business when they wanted a brand identity created – something to suit their industry, but also stand out.
The logo was created to have a sense of structure and form, it needed to look stable and strong to reflect what services the company offers. A range of concepts and tag lines were submitted but this logo seemed to fit the brief perfectly.
Stationery was created around the logo, as well as T-shirts for the staff to wear on site and brand guidelines to keep the brand uniform.