CLIENT: Good Health PROJECT: Pannex Role: Design & Concept DELIVERABLES: Packaging, POS, Trade Presenters, Conference Materials & Merch
Good Health launched a groundbreaking new product range, Pannex, featuring the innovative Levagen®+ formula. This advanced solution targets pain relief across three key areas: joints, immunity, and digestion.
To appeal to a new target audience, we gave Good Health a fresh, modern look. We moved away from the bright green palette and opted for a more clinical aesthetic, aligned with the updated brand colours. The innovative endocannabinoid ingredient called for a distinctive packaging design. As the designer, I oversaw the entire redesign process, from sampling colour options with offset printers to collaborating with brand managers to achieve the desired brand feel. I also created supporting materials like trade presenters and point-of-sale displays for the sales team.
