CLIENT: Society Of Beer Advocates PROJECT: The Pursuit of Hoppiness ROLE: Art Direction, Design & Illustration DELIVERABLES: Printed Magazine
SOBA is the Society Of Beer Advocates. They are a consumer-based organisation with a mission to educate, promote, and advocate for the appreciation of, and access to, a diverse range of quality beer.
‘The Pursuit of Hoppiness’ is their interesting insight to the world of craft beer, printed as an A5 magazine – a nifty size to flick through when having a cold bevy. This is distributed to bars nationwide, spreading the passion for a well crafted drop. Also available through a paid subscription via SOBA, for the beer connoisseur, which is delivered straight to their door. ‘Hoppiness’ is full of topical articles regarding craft brewing culture, advertisements, beer reviews and upcoming events.
